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And as such has been a large part of the momentum in the country's telecom market. Nevertheless, PLDT's role has not gone unchallenged and in recent years Globe Telecom in particular has been pushing hard to overhaul the incumbent. In recent few years, the major operators have also been forced to cope with the pressures of slowing growth in traditional areas of the market and rising investment needs for new growth areas such as consumer broadband. There has also been good progress in the rollout of optical fibre infrastructure.