As assistant curator with Make Love Not Porn, a New York social network that publishes racy videos online, Martinez analyzes hundreds of couplings and decides whether they meet the company's rigorous standards of "real world sex. The shift is indeed reflected in companies' bottom lines. Lovehoney, a U. Fine notes that her customers are primarily heterosexual couples, and that there's a certain extent to which the design, although ostensibly for her pleasure, also helps the male partner: "Because it's hands free, it's easy on the male ego," she says. After all, "If we are going to acknowledge that women are sexual, then we need to also acknowledge that men are emotional.
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